Privacy Policy

Your Privacy is Our Priority
At SEO Tools, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and protect your data when you use our 50+ free online tools.
Last Updated: February 10, 2026

Introduction

Welcome to SEO Tools. This Privacy Policy describes how we handle your information when you use our website and tools. By using SEO Tools, you agree to the collection and use of information in accordance with this policy.

We are committed to protecting your personal data and respecting your privacy rights. Our tools are designed with privacy in mind, and we minimize data collection to only what is necessary for providing our services.

Important: Most of our tools operate entirely in your browser. Your data never leaves your device unless you explicitly choose to share it.

Information We Collect

We collect minimal information to provide and improve our services:

  • Account Information (Optional)

    If you choose to create an account: email address, username, and password (encrypted). Account creation is optional for most tools.

  • Tool Usage Data

    Anonymous usage statistics: which tools you use, frequency of use, and duration. This data is aggregated and cannot identify individual users.

  • Technical Information

    Browser type, device type, operating system, IP address (anonymized), and approximate location (country-level only).

  • Contact Information

    If you contact us: name, email address, and message content. We keep this only as long as needed to address your inquiry.

No File Storage: Files you upload for processing (images, documents, etc.) are processed in your browser and never stored on our servers unless explicitly stated for a specific tool.

How We Use Your Information

We use collected information only for legitimate purposes:

Purpose Description Legal Basis
Service Delivery To provide and maintain our 50+ tools Contractual necessity
Improvement To analyze usage and improve tool performance Legitimate interest
Communication To respond to your inquiries and support requests Consent/Contractual
Security To protect against abuse and unauthorized access Legitimate interest
Compliance To fulfill legal obligations and enforce terms Legal obligation

We never sell, rent, or trade your personal information to third parties for marketing purposes.

Data Protection & Security

We implement robust security measures to protect your information:

  • Encryption

    All data transmission uses SSL/TLS encryption (HTTPS). Sensitive data is encrypted at rest.

  • Secure Infrastructure

    Our servers are hosted with reputable providers using enterprise-grade security measures.

  • Access Control

    Strict access controls limit employee access to your data to only what's necessary.

  • Data Minimization

    We collect only the minimum data needed and delete it when no longer required.

Browser-Based Processing: Most tools process data locally in your browser. Your files and calculation data never leave your computer unless you explicitly choose to save or share them.

Cookies & Tracking

We use cookies and similar technologies to enhance your experience:

  • Essential Cookies

    Required for basic functionality (session management, security). Cannot be disabled.

  • Analytics Cookies

    Help us understand how users interact with our tools (anonymous, aggregated data).

  • Preference Cookies

    Remember your settings and preferences across sessions.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when they are being used.

No Third-Party Tracking: We do not use third-party advertising cookies or tracking pixels. We respect "Do Not Track" signals.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Right to Access

    Request a copy of your personal data we hold.

  • Right to Correction

    Request correction of inaccurate or incomplete data.

  • Right to Deletion

    Request deletion of your personal data under certain circumstances.

  • Right to Object

    Object to processing of your personal data.

  • Right to Portability

    Receive your data in a structured, commonly used format.

  • Right to Withdraw Consent

    Withdraw consent at any time where processing is based on consent.

To exercise these rights, please contact us using the information below. We will respond within 30 days.

Data Retention

We retain personal data only as long as necessary for the purposes collected:

  • Account Data

    Retained while your account is active. Deleted 30 days after account closure.

  • Contact Inquiries

    Retained for 2 years from last contact for customer service purposes.

  • Analytics Data

    Aggregated and anonymized data retained for 3 years for analysis.

  • Uploaded Files

    Most tools process files in-browser without server storage. When server processing occurs, files are deleted immediately after processing.

Third-Party Services

We use a limited number of third-party services to operate our platform:

Service Provider Purpose Data Shared
Hosting Provider Website hosting and infrastructure Technical data (IP addresses, logs)
Analytics Service Usage statistics and performance monitoring Anonymous, aggregated data
Email Service Customer support communications Contact information (if you email us)

All third-party providers are carefully selected for their commitment to data protection and privacy.

Children's Privacy

Our services are not directed to children under 13 (or 16 in some regions). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.

Educational Use: While our tools may be used by students for educational purposes, we encourage teachers and parents to supervise children's online activities.

International Data Transfers

SEO Tools operates globally, and your data may be transferred to and processed in countries other than your own.

We ensure appropriate safeguards are in place for international data transfers, including:

  • Standard Contractual Clauses approved by the European Commission
  • Data processing in countries with adequate data protection laws
  • Minimization of data transfers through local processing where possible

By using our services, you consent to the transfer of your information to countries that may have different data protection rules than your country.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.

When we make material changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Post a notice on our website for significant changes
  • Notify registered users via email for major changes affecting their rights

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Continued Use: Your continued use of SEO Tools after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

Questions About Our Privacy Policy?

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please don't hesitate to contact us.

Contact Our Privacy Team

We aim to respond to privacy inquiries within 48 hours